Rock and roll launched in the 1950s, but the 1960s were when the rock LP as an art-form came into its own. Artists like The Beatles, Bob Dylan, and The Beach Boys are perennial favourites on greatest albums of all time lists.
Rock and pop music became more complex in the mid 1960s, as groups pushed the boundaries of subject matter, chord structures, and studio technology. After the psychedelic era around 1967, popular diversified into many strands, like heavy metal, progressive rock, roots music, that would be explored further in the 1970s.
There are lot of 1960s acts that I am planning to review, including soul legends like Otis Redding and Aretha Franklin, and rock bands like The Who, The Kinks, and Cream. A bunch of acts that started their careers around 1968 and 1969, and went on to further triumphs in the 1970s, can be found on the 1970s review page.